Grow your business with customer interviews.

You know that consistent, regular feedback from your customers needs to be part of your product design workflow.

But you’ve seen it happen enough times to know that in the flurry of a week, when yet another fire has popped up out of nowhere, taking the time to schedule, coordinate, conduct, and analyze customer interviews always gets bumped.

Many companies either rely on their PMs to conduct customer interviews, lean on their customer success team for feedback, or hire an outside agency for product consultation.

Each of these solutions can work and are certainly better than nothing! But those teams have their own initiatives to push ahead and their own day-to-day emergencies solve that often cause the important but less urgent work of customer interviews to take a back seat. With Brightmap, you’re guaranteed to receive an objective analysis, immune from company politics, delivered consistently month after month.

Consistent Feedback, Done for You

The purpose of customer interviews is to ensure you’re building what your customers want: not what you think is cool, not what engineering thinks is the future, not what marketing wants to push. You conduct interviews to know what your customers want and then use that intel to build a better product, nurture brand loyalty, and grow revenue.

So why isn’t your business doing interviews on a regular basis? Why are customer feedback initiatives prone to false starts and big splashes that peter out after a month or two?

Running customer interviews is important, but it's time-consuming and you’ve got a business to run.

Do these issues sound familiar?

• You schedule an interview and then they don’t show up.
• You schedule an interview and the customer wants to talk about everything except for the actual topic on the table.
• You want to hear from your customers, but you aren’t skilled at interviewing.
• You’ve conducted a batch of interviews but now the analysis is going to take more time than the interviews themselves and you’ve got a new fire to put out.

How can you do everything that has to happen day-to-day, week-to-week, month-to-month, and still find time to collect and analyze customer feedback so that you can have a vision for what needs to happen over the next year?

Maybe you can’t on your own. We can help you.

Free yourself to work on your business.

If you’re growing your business, you probably aren’t doing your own books, filing your own taxes, or maintaining your own website anymore. Maybe in the early days, but at some point you learned your time was better spent on what you do best: growing your business.

Working with Brightmap will ensure that – like good accounting and IT – you have professionals guiding a piece of your business that’s too important to get wrong or ignore.

Brightmap’s purpose is very simple: Deliver insights that businesses can use to grow.

Our system takes all the work of scheduling, conducting, and analyzing feedback off of you and your team, freeing you up to do what you do best. Our expert team will take care of everything and deliver easy-to-understand, actionable insights you can use on a monthly basis.

Done For You, Every Month

We don't just run the customer interviews, we take care of all the tiny details along the way.

We take care of the communication, scheduling, rescheduling, and analysis of the entire process. Every month, you are guaranteed to get actionable feedback from your customers delivered by our experts in a professional, easy-to-understand format.

If you're preparing to design a brand new feature or product, validating your feature requirements is a must. We've got you covered here as well. We'll collect the specifics of your product vision and then conduct customer interviews and surveys to learn which pieces will be a hit with your target audience and which ones will flop. It's a small price to pay to save months of development and build the product your customers want.